Post by juthi52943 on Dec 24, 2023 5:05:07 GMT 1
It is important, in fact, that a marketing strategy brings new contacts, but even more important is to understand how those leads are targeted with the products to be sold. And above all, to understand how many of them will actually purchase the goods and services advertised. Here we have identified the second mistake to avoid: forgetting to make the origin and total amount of leads traceable. How to do? With a few, very simple precautions, which many still often tend to forget.
Ever heard of Call to Action? A CTA not only serves to bring the lead even closer to the end of the famous "funnel", becoming a prospect close to purchasing. The CTA is also the easiest and most immediate way to quantify the number of leads and to understand at what Job Function Email List point in the campaign they signed up. of each lead who responded to the Call to Action will allow us to understand whether they have actually converted into a real customer. measure the return on advertising Photo by rawpixel.
UNDERSTAND THE COST OF A SINGLE SALE Closely related to the above aspect is that relating to the cost of the single sale. The overall amount of sales is important, and an advertising campaign that leads to a strong increase in this sense can probably be said to be effective. But how much did the single sale actually cost? How many people were employed to complete it, and how much time did they spend on it? The third mistake to avoid, if you want to measure the return of advertising, is not to track the different channels through which sales arrive.
Ever heard of Call to Action? A CTA not only serves to bring the lead even closer to the end of the famous "funnel", becoming a prospect close to purchasing. The CTA is also the easiest and most immediate way to quantify the number of leads and to understand at what Job Function Email List point in the campaign they signed up. of each lead who responded to the Call to Action will allow us to understand whether they have actually converted into a real customer. measure the return on advertising Photo by rawpixel.
UNDERSTAND THE COST OF A SINGLE SALE Closely related to the above aspect is that relating to the cost of the single sale. The overall amount of sales is important, and an advertising campaign that leads to a strong increase in this sense can probably be said to be effective. But how much did the single sale actually cost? How many people were employed to complete it, and how much time did they spend on it? The third mistake to avoid, if you want to measure the return of advertising, is not to track the different channels through which sales arrive.