Post by wekeve7933 on Dec 5, 2023 10:14:54 GMT 1
Today, playing music is part of the daily life of 9 out of 10 French people**, yet while 71% of businesses say they broadcast music, nearly a third of points of sale are still reluctant to do so. Mood Media and Sacem wanted to measure the impact of music broadcasting, and identify to what extent it was an essential element of the customer experience within various and still silent points of sale. For ten weeks, in Paris, Rambouillet, Saint-Mandé, Lyon and Toulouse, five voluntary brands which did not broadcast music – specializing in banking, optics, pharmacy, fuel distribution and sport – took part to a pilot approach. The approach, both quantitative and qualitative, made it possible to measure the value of the music broadcast via: –
The installation and broadcast of a musical program designed specifically for each store – The measurement before and Whatsapp Number after the installation of reactions customers as well as managers and employees Music improves the customer experience in all sectors of activity Nearly 8 in 10 customers of these usually quiet places say they prefer to hear music . The Net Promoter Score (NPS) increases by 30% (from 50 to 66) when customers were able to listen to music at the point of sale. Music improves the perception of brands For 70% of customers surveyed, music improves the image of the point of sale and, for 65% of them, it represents an element of differentiation. 76% of customers believe that waiting time passes faster with music. The 'premium' perception of a point of sale which broadcasts an ambient sound increases by 20% (from 36 to 56%). Music positively changes the general impression at their point of sale for more than a third of customers. Music builds customer loyalty The distribution of a personalized playlist increases the recommendation (+14%) of a point of sale by 66% of customers surveyed who say they are ready to recommend the brand. 72% of first-time visitors want to come back (compared to 51% when no music is broadcast). Music improves relationships with customers and the daily lives of employees Employees and consumers see the benefits of music at the point of sale: –
Waiting time for the consumer is perceived as less important – 67% of employees note that customers are in a better mood when the place has sound – Music in store has a positive influence and increases the proportion of consumers who feel “in shape” going from 67% to 73% On a daily basis, music is an important element for employees. They consider music to be a real motivator: 93% of them favor working with music . Seriousness and confidentiality, the end of prejudices about music While 29% of establishments do not broadcast music, the results of the study demonstrate that all points of sale, regardless of the sector of activity, are in reality conducive to music broadcasting. Thus, 76% of customers in these so-called “silent” sectors affirm that the broadcasting of music is compatible with the seriousness of their activity (particularly in the banking sector) compared to 33% before the broadcasting experience! For the latter, music improves the image of brands. The diffusion of music at the point of sale is seen as guaranteeing the confidentiality of exchanges with an increase of 30 points (26% before diffusion of music).
The installation and broadcast of a musical program designed specifically for each store – The measurement before and Whatsapp Number after the installation of reactions customers as well as managers and employees Music improves the customer experience in all sectors of activity Nearly 8 in 10 customers of these usually quiet places say they prefer to hear music . The Net Promoter Score (NPS) increases by 30% (from 50 to 66) when customers were able to listen to music at the point of sale. Music improves the perception of brands For 70% of customers surveyed, music improves the image of the point of sale and, for 65% of them, it represents an element of differentiation. 76% of customers believe that waiting time passes faster with music. The 'premium' perception of a point of sale which broadcasts an ambient sound increases by 20% (from 36 to 56%). Music positively changes the general impression at their point of sale for more than a third of customers. Music builds customer loyalty The distribution of a personalized playlist increases the recommendation (+14%) of a point of sale by 66% of customers surveyed who say they are ready to recommend the brand. 72% of first-time visitors want to come back (compared to 51% when no music is broadcast). Music improves relationships with customers and the daily lives of employees Employees and consumers see the benefits of music at the point of sale: –
Waiting time for the consumer is perceived as less important – 67% of employees note that customers are in a better mood when the place has sound – Music in store has a positive influence and increases the proportion of consumers who feel “in shape” going from 67% to 73% On a daily basis, music is an important element for employees. They consider music to be a real motivator: 93% of them favor working with music . Seriousness and confidentiality, the end of prejudices about music While 29% of establishments do not broadcast music, the results of the study demonstrate that all points of sale, regardless of the sector of activity, are in reality conducive to music broadcasting. Thus, 76% of customers in these so-called “silent” sectors affirm that the broadcasting of music is compatible with the seriousness of their activity (particularly in the banking sector) compared to 33% before the broadcasting experience! For the latter, music improves the image of brands. The diffusion of music at the point of sale is seen as guaranteeing the confidentiality of exchanges with an increase of 30 points (26% before diffusion of music).